SoTL SHOWCASE: Use The Library As Easily As You Use Your Phone! (5 min lightning talk in 90 minute roundtable)

  • Jo Ann Henson George Mason University, University Libraries, Business and Economics Librarian
  • Jasmine Spitler George Mason University, University Libraries, Assessment Librarian - Assessment & Planning
  • Betsy Tretola George Mason University, School of Business, Associate Professor, Marketing (Term) - Marketing

Abstract

NOTE: This is a 5-minute presentation that is part of a 90-min SoTL Showcase Lightning Talks and Roundtable Discussion.

Our research focuses on two teaching challenges. Primarily, we seek to improve information literacy in undergraduate Mason students through an increased use of library databases and resources. Second, we are analyzing how the availability of mobile technology impacts students’ access and use of library resources. Our subjects for our research were a Mason Core course, Marketing Management 471. We surveyed all sections of this class from 2016-2020, including our final semester during the move to online, Spring 2020. We will share the main points of our surveys, including the impact of moving to an online environment in the middle of the semester. Our research questions are: 1) How do we manage and understand the ways that students utilize technology? 2) How does that affect their information literacy when doing library research for market plans?

Author Biographies

Jo Ann Henson, George Mason University, University Libraries, Business and Economics Librarian

I joined George Mason University in July 2012 as Business and Economics Librarian. I was previously the Business and Economics Librarian (from 2006-2012) at Louisiana State University Libraries in Baton Rouge. Prior to my experience at LSU, I was the lead librarian in the ExxonMobil library. I hold a Master of Library and Information Science degree from the Louisiana State University School of Library and Information Science, and a Bachelor of Arts in English with an Italian Minor, also from LSU.

My research interests currently include establishing effective ways to provide information literacy instruction to large numbers of university Business and Economics students, utilizing technology and a team-based approach.

Jasmine Spitler, George Mason University, University Libraries, Assessment Librarian - Assessment & Planning

I joined George Mason University in July 2019 as the Assessment Librarian. I was previously working at Florida State University as the Space and Assessment Library Associate (2016-2019). I hold a Master of Information Science degree from FSU, and a Bachelor of Arts in English with a double major in Political Science, also from FSU. My research interests currently include library assessment, student success, user experience, and data governance.

Betsy Tretola, George Mason University, School of Business, Associate Professor, Marketing (Term) - Marketing

Dr. Betsy Tretola brings more than 20 years of managerial experience primarily from the telecommunications industry to the marketing classroom.  She has taught a full range of marketing courses, e.g. Marketing Management and Strategy, Research, Retailing/eCommerce, Sales and Sales Management, Consumer Behavior, Advertising and Promotion, International Marketing and others.  Her Ph.D. is from the University of Virginia in Educational Research Methods where she was a NSF Fellow.  She has an Executive MBA from Columbia University and a Post-Doc in Marketing from Virginia Tech.  Her research is multidisciplinary and includes the CMO’s role in the firm’s adoption of technology and research in teaching and learning with a focus on STEAM and technology.

Published
2020-07-31
Section
THURSDAY 1:00pm-2:30pm SoTL Showcase: Lightning Talks & Roundtable