Authentic "Learning By Doing" Projects In Business In Market Research Course

Authors

  • Betsey Tretola George Mason University
  • Jessica Hoppner George Mason University
  • Laurie Meamber George Mason University

DOI:

https://doi.org/10.13021/itlcp.2019.2600

Abstract

Location: Dewberry Hall

Experiential learning environments and "learning by doing" are accepted as effective instructional methods.  Application in our market research classes immerses students in an authentic project, e.g. studentsâ perceived marketing curriculum needs. The information is used to improve the curriculum and to complete class projects. Some voluntarily do projects for real clients, e.g. The Honey Bee Initiative, Executive and Professional Education, and others. Participants will be able to generalize the authentic learning opportunities to their curriculum.

Author Biographies

Betsey Tretola, George Mason University

Betsy Tretola, PhD, teaches a full range of courses in Marketing. Prior to joining George Mason, she has over twenty years of experience in industry, primarily in telecommunications, doing offer development, project management and education. Her PhD is from the University of Virginia where she was a NSF Fellow and her Masters in Business is from Columbia University's Executive Program. She has a Post Doc Certificate in Marketing from Virginia Tech. Among her research interests are marketing management and strategy, consumer behavior, and technology in teaching and learning.

Jessica Hoppner, George Mason University

School of Business

Marketing

On Leave--Dean's Scholar

Laurie Meamber, George Mason University

Laurie A. Meamber is an Associate Professor of Marketing and Area Chair, School of Business, George Mason University. She has presented and published on the use of film in teaching, has twice been a finalist for a Teaching Excellence Award, and has won a teaching award in the School of Business for Professor in Major as voted upon by undergraduate marketing majors.

Photo of keynote speaker Lisa Nunn, PhD

Published

2019-08-01

Issue

Vol. 11 (2019): Teaching the Whole Student

Section

4:15pm-5:30pm POSTER SESSION (Group B- 4:45-5:15pm)