Saving Face or Saving Society?

Authors

  • Shelley Elizabeth Bradley George Mason University, School of Policy, Government, and International Affairs

DOI:

https://doi.org/10.13021/G8jmgr.v2i1.550

Keywords:

Nonprofit, Nonprofit Management, Nonprofit Marketing, Strategic Fundraising, Charitable Contributions, Public Relations

Abstract

This paper examines private sector models imported to the public sector in the context of nonprofit fundraising. A review of current literature finds bottomline approaches to management ineffective in nonprofit organizations, but indicates prescriptive benefits of public relations/marketing strategies. Research cautions that nonprofits must not conduct excessive fundraising and should carefully manage donor-fundraiser relationships. Future studies are needed to explore fundraising and should carefully manage donor-fundraiser relationships.

Author Biography

Shelley Elizabeth Bradley, George Mason University, School of Policy, Government, and International Affairs

George Mason University's School of Policy, Government, and International Affairs

Master of Public Administration '16

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Published

2015-06-27