Saving Face or Saving Society?
DOI:
https://doi.org/10.13021/G8jmgr.v2i1.550Keywords:
Nonprofit, Nonprofit Management, Nonprofit Marketing, Strategic Fundraising, Charitable Contributions, Public RelationsAbstract
This paper examines private sector models imported to the public sector in the context of nonprofit fundraising. A review of current literature finds bottomline approaches to management ineffective in nonprofit organizations, but indicates prescriptive benefits of public relations/marketing strategies. Research cautions that nonprofits must not conduct excessive fundraising and should carefully manage donor-fundraiser relationships. Future studies are needed to explore fundraising and should carefully manage donor-fundraiser relationships.
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Published
2015-06-27
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