Are Negatives Positive?

Robert Fullinwider


While the public detests political attack ads, political consultants frequently defend them as valuable to the electoral process. So does one academic, John Geer, whose book, In Defense of Negativity: Attack Ads in Presidential Campaigns, undertakes a thorough and scholarly assessment of negative ads. He concludes they are indeed an asset to democracy, and that electioneering without them would impoverish the "information environment" of voters. To put Geers analysis to the test, several typical attack ads are put under the microscope.

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Philosophy and Public Policy Quarterly
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